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Getting First Class Attention Without Paying For First Class Postage
Shhh…I’m going to let you in on a little secret about saving money on bulk mail postage in the US. Don’t share this with your friends unless you REALLY like them. One of the most common requests...
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Time for Another Postage Rate Increase from the USPS
Do you include direct mail in your marketing mix? Then I’m sure you’re not excited to learn that the USPS just announced a postage hike effective January 22nd, 2012. This represents the second...
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Case Study: Nonprofit Direct Mail Marketing: Why Simple Is Better
Are you sincere about reducing marketing costs for your nonprofit? Then you’ll want to read this short post. Right now, I’m reading the biography of Steve Jobs, and one of the reasons that Apple was...
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